When people agree with us online, such as through likes and shares, the brain’s reward network (including the ventral striatum) lights up. That feels good and teaches us to repeat the behavior, even if it is not productive. Platforms amplify this with variable rewards (sometimes there is a new comment; sometimes not), which are especially habit-forming.

In the immediate aftermath of Charlie Kirk’s killing, millions of us felt a surge of emotions and a rush to make sense of the senseless. Our brains sprint for certainty, “us-versus-them” flares, and we start writing stories in our heads long before the facts arrive. This isn’t about politics; it’s about people, and how to think clearly when shock hits.

Most keynotes are like fireworks.
They create a spectacular moment, but moments fade.

The brain isn’t naturally wired for change. It’s wired for survival—seeking safety, comfort, and predictability. So when we’re presented with something new, the brain often resists it, no matter how inspiring it sounds.

This is why so many events fall short of creating lasting impact. They focus on entertainment instead of behavior change.

Flourishing isn’t a solo sport. The healthiest, happiest people have one thing in common: they nurture relationships on purpose.

So if you’ve lost touch with someone, reach out. If your village feels too small, grow it. If you’ve been isolating, open the door.

It’s not too late. And it’s so, so worth it.

Unity and division are not just abstract concepts—they shape the way we think, feel, and interact. While division often feels like an instinctive reaction, unity is something we can intentionally cultivate through trust, collaboration, and shared purpose. Whether in the workplace or society, we all have a role to play in choosing connection over separation.

How will you create unity in your team or community today?

In a world shaped by hybrid work, division, and burnout, your people aren’t just tired—they’re disconnected. They don’t need another productivity workshop. They need a reason to care about each other again.